Celebrity culture had hit new heights over the past few years, and the internet has vastly become the top recourse for the latest gossip, pictures and more. But there was a surprise personality that topped the list of most searched for person online in Q4 of 2008 in the UK. Beating none other than Barack Obama, Money Saver Martin Lewis topped the list of most searched personality.

Making pleanty of TV apearences spilling financial advice during an emerging recession, and plugging his website Money Saving Expert, Lewis has cought the attention of the nation. From credit cards to ISA’s, he has packed his site with usefull info on how to endure the ever deepening recession. The site has now become so popular that the forum, in which people discuss money saving tips and advice, has become the 10th biggest social networking site in the UK.